This article investigates the impact of cultural and psychographic factors onperceptions of travel risk, anxiety, and intentions to travel internationally.The studyinvolved 246, Australian and 336 foreign respondents who were surveyed as to their cultural orientation, personality lifestyle, travel motivation, risk and safety perception, anxiety, and intentions to travel. The results of a path of analysis showed that the travel risk perception was a function of cultural orientation and psychographic factors in both samples, and anxiety was a function of type of perceived risk. The terrorism and sociocultural risk emerged as the most significant predictors of travel anxiety. Intentions to travel internationally were determined by travel anxiety levels and level of perceived safety. Implications for future research and marketing practices are discussed文字文字
This article investigates the impact of cultural and psychographic factors onperceptions of travel risk, anxiety, and intentions to travel internationally.The studyinvolved 246, Australian and 336 foreign respondents who were surveyed as to their cultural orientation, personality lifestyle, travel motivation, risk and safety perception, anxiety, and intentions to travel. The results of a path of analysis showed that the travel risk perception was a function of cultural orientation and psychographic factors in both samples, and anxiety was a function of type of perceived risk. The terrorism and sociocultural risk emerged as the most significant predictors of travel anxiety. Intentions to travel internationally were determined by travel anxiety levels and level of perceived safety. Implications for future research and marketing practices are discussed
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JOURNAL OF TRAVEL RESEARCH
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This article investigates the impact of cultural and psychographic factors onperceptions of travel risk, anxiety, and intentions to travel internationally.The studyinvolved 246, Australian and 336 foreign respondents who were surveyed as to their cultural orientation, personality lifestyle, travel motivation, risk and safety perception, anxiety, and intentions to travel. The results of a path of analysis showed that the travel risk perception was a function of cultural orientation and psychographic factors in both samples, and anxiety was a function of type of perceived risk. The terrorism and sociocultural risk emerged as the most significant predictors of travel anxiety. Intentions to travel internationally were determined by travel anxiety levels and level of perceived safety. Implications for future research and marketing practices are discussed